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AIRLINE AND TRAVEL MANAGEMENT
SYLLABUS
UNIT I
Transportation Industry: Air Transportation Industry – Land Transportation Industry – Sea Transportation Industry – Multi-modal Transportation.
Market for Air Transportation: Marketing and Marketing mix Application of Marketing Principles to Airline management – Airline Business and its Customers – Market segmentation – PESTE Analysis.
UNIT II
International Travel Documentation: Passport VISAs – Airlines Ticket or Authorization – Health Documents– Michel Porter’s Five Factors and their Application to Airline – Cost leadership Focus strategies – Airline Business and Market Strategies Common Mistake.
Product Analysis: Concept of Product and Relation to Airline Fleet and schedules Related Product Features – Customer Service and Controlling Product Quality – Air Freight Product.
UNIT III
Travel Information Manual: Referring the TIM – Passport Requirements: Different Nations – VISA
Requirements: Different Nations – Tax, Currency, Customs, Immigration requirements.
Official Airlines Guide: Referring the OAG – Aircraft Types and Codes – World Terminals – Calculation of Flying time, Ground Time and Elapsed Time.
UNIT IV
Airport Planning: Introduction Growth of air transport, Airport organization and associations, Classification of airports airfield components, Air traffic Zones and approach areas.
Airport Planning Process: Context of Airport system planning, Development of Airport Planning process Ultimate consumers, Airline decision – Other Airport operations.
UNIT V
Airlines-Revenue Management: Building Block in Airline Pricing Policy – Uniform and Differential Pricing –The Structure of Air Freight Policy.
Distribution and Promotion: Distribution Channel Strategies – Travel Agency Distribution System – Selling & Distribution Channel in Air Freight Market – Brand Building Strategies in Airline Industry – Relationship Marketing and Components of Marketing Strategies – Frequent Flyer Programme – Anatomy of Sale and Planning – Marketing Communication Technique – Airline Advertising – Air Freight Market- Future of Airline Market.