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RESEARCH METHODOLOGY FOR MANAGEMENT 




Objective: To equip the students with the basic understanding of research methodology
and to provide insight into the application of modern analytical tools and techniques for the
purpose of management decision making.
Unit – I: Meaning and Importance of Research – Research Process – Types of Research –
Defining Research Problem – Formulation of Hypothesis – Testing of Hypothesis.
Unit – II: Research Design – Exploratory Research – Descriptive Research – Casual
Research – Sampling and Sampling Design – Sampling Methods – Simple Random Sampling –
Stratified Sampling – Systematic Sampling – Cluster Sampling – Multistage Sampling, Non–
Probability Sampling – Convenience Sampling – Judgement Sampling – Quota Sampling.
Unit – III: Data Collection – Primary and Secondary Data – Designing of Questionnaire –
Measurement and Scaling – Nominal Scale – Ordinal Scale – Interval Scale – Ratio Scale –
Guttman Scale – Likert Scale – Schematic Differential Scale.
Unit – IV: Editing – Coding – Classification of Data – Tables and Graphic Presentation –
Preparation and Presentation of Research Report.
Unit – V: Non Parametric Tests – Kolmogorov – Smirnov Test – Runs Test for
Randomness – Sign Test – Median Test – Multivariate Analysis – Multiple Regression Analysis
– Concepts and Application of Discriminate Analysis and Factor Analysis.