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{jb_new} RESEARCH METHODOLOGY FOR MANAGEMENT/jb_new}
Product Details RESEARCH METHODOLOGY FOR MANAGEMENT
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2019-20
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
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RESEARCH METHODOLOGY FOR MANAGEMENT Objective: To equip the students with the basic understanding of research methodologyand to provide insight into the application of modern analytical tools and techniques for thepurpose of management decision making.Unit – I: Meaning and Importance of Research – Research Process – Types of Research –Defining Research Problem – Formulation of Hypothesis – Testing of Hypothesis.Unit – II: Research Design – Exploratory Research – Descriptive Research – CasualResearch – Sampling and Sampling Design – Sampling Methods – Simple Random Sampling –Stratified Sampling – Systematic Sampling – Cluster Sampling – Multistage Sampling, Non–Probability Sampling – Convenience Sampling – Judgement Sampling – Quota Sampling.Unit – III: Data Collection – Primary and Secondary Data – Designing of Questionnaire –Measurement and Scaling – Nominal Scale – Ordinal Scale – Interval Scale – Ratio Scale –Guttman Scale – Likert Scale – Schematic Differential Scale.Unit – IV: Editing – Coding – Classification of Data – Tables and Graphic Presentation –Preparation and Presentation of Research Report.Unit – V: Non Parametric Tests – Kolmogorov – Smirnov Test – Runs Test forRandomness – Sign Test – Median Test – Multivariate Analysis – Multiple Regression Analysis– Concepts and Application of Discriminate Analysis and Factor Analysis.
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