FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS

STRATEGIC MANAGEMENT : INDIAN AND GLOBAL CONTEX

Unit I
Corporate Strategic Planning - Mission - Vision of the firm - Development, maintenance and the
role of leader - Hierarchal levels of planning - Streagic planning process. Strategic management
Practice in India. Competitive advantage of Nations and its implication on Indian Business.
Unit II
Environment Analysis & Internal Analysis of Firm:
General environment scanning, competitive & environment analysis - to identify opportunities &
threat - Assessing internal environment through functional approach and value chain -
identifying critical success factors - to identify the strength & weakness - SWOT audit - core
competence - Stockholders' expectations, Scenario-planning - industry analysis.
Unit III
Strategy Formulation
Generic strategies - Grand strategies - Strategies of leading Indian companies - The role of
diversification - limits - means and forms. Strategic management for small organisations, nonprofit organisations and large multi product and multiple market organisations.
Unit IV
Tools of Strategy : Planning and evaluation :
Competitive cost dynamics - experience curve - BCG approach - cash flow implication -IA-BS
matrix - A.D.Littles Life-cycle approach to strategic planning - Business portfolio balancing -
Assessment of economic contribution of strategy - Strategic funds programming.

Unit V

Strategy implication & Control :

Various approaches to implementation of strategy - Matching organisation structure with

strategy - 7S model - Strategic control process - Du Pont's control model and other Quantitative

and Qualitative tools - Balanced score card - M.Porter's approach for Globalisation - Future of

Strategic Management.