FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
DISTRIBUTION MANAGEMENT
Unit-I
Emergence and Components of Marketing Channels: Types, Functions, Relationship, Retailing – Structure, Operations and Strategies, Wholesaling – Structure, Operations and Strategies, Physical Distribution – Structure and Strategy.
Unit-II
Channel Management: Channel Planning, Designing Channel Systems – Organizing Patterns – Channels Policies, Channel Communication and Information Systems, Assessing Marketing Channel Performance, Distribution Cost Analysis.
Unit-III
Channel Management in other Contexts: Channel Management by Wholesalers and Retailers – Retail Formats – Franchise – Designing and Management Telemarketing, E-marketing, E-tailing, Integrated Distribution Management.
Unit-IV
Retail Management: Identifying and Understanding consumers – Choosing a Store Location – Trading area Analysis and Site Selection, Buying and Handling Merchandise, Pricing and Financial Management – Establishing and maintaining a Retail Image. Customer Service.
Unit-V
Physical Distribution Management: Importance of Physical Distribution, Logistics System Analysis and Design, Organization and Control, Role and Importance of Warehousing, Warehouse Type, Size, Number, Location, Prerequisition for Warehousing, Warehousing in India, Inventory Control – Cost and Issues – Risk Management.
