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U n it– I
R e s e a r c h – M e a n in g – T yp e s – N a tu r e a n d s c o p e o f r e s e a r c h – R e v ie w o f
L ite r a tu r e - P r o b le m fo r m u la tio n – S ta te m e n t o f r e s e a r c h O b je c tiv e – V a lu e a n d c o s t
o f in fo r m a tio n – R e s e a r c h Q u e s t io n s – R e s e a r c h G a p - D e c is io n th e o r y – R e s e a r c h
p r o c e s s – R e s e a r c h d e s ign s – E x p lo r a to r y – D e s c r ip tiv e – E x p e r im e n ta l R e s e a r c h .
U n it– II
M e th o d s o f d a ta c o lle c tio n – O b s e r v a tio n a l a n d S u r v e y m e th o d s – F ie ld w o r k
p la n – A d m in is tr a tio n o f s u r v e ys – T r a in in g t h e fie ld in v e s tiga to r s – S a m p lin g
m e th o d s – S a m p le s ize – S o u r c e o f D a ta – P r im a r y – S e c o n d a r y - P r e p a r a tio n o f
10
In te r v ie w S c h e d u le - Q u e s tio n n a ir e D e s ign - A ttitu d e m e a s u r e m e n t te c h n iq u e s –
S c a lin g T e c h n iq u e s .
U n it– III
T e s tin g o f H yp o th e s is - H yp o th e s is te s tin g: C h i-s q u a r e te s t - o n e s a m p le a n d
tw o s a m p le s te s ts fo r m e a n s a n d p r o p o r tio n s o f la r ge s a m p le s (z -te s t), o n e s a m p le
a n d tw o s a m p le te s ts fo r m e a n s o f s m a ll s a m p le s (t -te s t), S ta n d a r d D e v ia tio n s – F -
te s t (A N O V A ) – C o r r e la tio n – R e gr e s s io n .
U n it– IV
N o n -P a r a m e tr ic M e th o d s - S ign te s t fo r p a ir e d d a ta - R a n k s u m te s t - M a n n –
W h itn e y U te s t a n d K r u s k a l W a llis te s t - O n e s a m p le r u n te s t - C h i-s q u a r e te s ts fo r
in d e p e n d e n c e o f a ttr ib u te s a n d go o d n e s s o f fit.
U n it V
M u ltiv a r ia te A n a lys is - F a c to r A n a lys is - M A N O V A - D is c r im in a n t A n a lys is ,
S tr u c tu r a l E q u a tio n M o d e lin g - C o n jo in t a n a lys is – M u ltid im e n s io n a l S c a lin g –
C lu s te r A n a lys is (T h e o r e tic a l A p p lic a tio n s O n ly) . R o le o f S ta tis tic s S o ftw a r e in
B u s in e s s D e c is io n .
U n it– V I
R e s e a r c h R e p o r t – S tr u c tu r e o f R e s e a r c h R e p o r t – T itle o f a R e p o r t – T a b le o f
C o n te n ts – S yn o p s is – In tr o d u c tio n a n d B o d y o f a R e p o r t – T a b le s a n d D ia gr a m s -
R e s u lts a n d D is c u s s io n s – R e c o m m e n d a tio n s , C o n c lu s io n a n d S c o p e fo r F u r th e r
R e s e a r c h – R e fe r e n c e s – A p p e n d ic e s