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Marketing Management (Code: annamalai mm BOOK)

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Marketing Management SOLVED PAPERS AND GUESS 

 

Product DetailsMarketing Management annamalai university SOLVED PAPERS AND GUESS

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2018-19

 

        RATING OF BOOK: EXCELLENT

 


ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other annamalai university  book solutions now mehta solutions brings top solutions for annamalai university. this Marketing Management annamali university book contains previous year guess solved papers plus faculty important questions and answers specially for annamali university  .questions and answers are specially design specially for annamali university students .

 

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M A R K E T IN G M A N A G E M E N T
 
U n it– I
M a rk etin g – D efin ition – Im p ortan ce – C on cep ts in M ark etin g, M ark etin g T a sk s
(C on ven tion al & S tim u lation al M ark etin g, M ain ten an ce M ark etin g, S yn ch ro
M ark etin g) M ark etin g C on cep ts – T rad ition al an d M od ern C on cep ts – M ark etin g
E n viron m en t, M ark etin g S trategies – K in d s of M ark etin g S trategies – M ark etin g M ix
C on cep t – M ark etin g R esearch an d In form ation – O b jectives an d P rocess.
U n it– II
M ark et S egm en tation – B ases for S egm en tin g C on su m er an d in d u strial M ark et
– M ark et T argetin g an d P rod u ct P osition in g - C on su m er B eh aviou r – Factors
In flu en cin g C on su m er B eh aviou r - S ales Forecastin g – T ech n iqu es.
U n it– III
P rod u ct – M ean in g –C lassification of G ood s – P rod u ct P lan n in g - P rod u ct L ife
C ycle – N ew P rod u ct D evelop m en t – N ew P rod u ct A d op tion P rocess - In n ovation –
P rod u ct O b solescen ce – E lim in ation – P rod u ct R elated S trategies – B ran d in g,
L ab elin g, T rad e M ark – P ack agin g – N ew T ren d s in P ack agin g - C op y R igh t P aten ts.


U n it– IV
P ricin g - M ean in g an d O b jectives - P ricin g P olicies an d S trategies P ricin g
M eth od s - D istrib u tion – S election of ch an n el of d istrib u tion – w h olesalers an d
retailers – fu n ction s an d im p ortan ce – T ran sp ort – role an d im p ortan ce in
d istrib u tion n etw ork - W areh ou sin g d ecision s - M an agem en t of p h ysical
d istrib u tion .
U n it– V
P rom otion – P rom otion M ix – P u rp ose of P rom otion - P rom otion S trategy – S ales
P rom otion – A d vertisin g –U ses of A d vertisin g – K in d s of A d vertisin g B u d get - S ales
M an agem en t - S alesm an sh ip Q u alities – E ffectiven ess in S ellin g – S ales P rocess –
P u b licity – typ es - p u rp ose.
U n it– V I
C on su m erism – p rob lem s of con su m er p rotection – D evelop m en ts in
C on su m er P rotection in In d ia - G overn m en t an d M ark etin g – IS I, A G M A R K , P u b lic
D istrib u tion of essen tial com m od ities – N eo M ark etin g T ren d s – e-M ark etin g – T elem ark etin g – G reen M ark etin g – E ven t M ark etin g – Viral M ark etin g – D irect
M ark etin g- E th ics in M ark etin g

 

Old price: 400.00 Rs
Price: 330.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
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