DBA 7302 International business management
UNIT I INTRODUCTION - International Business –Definition – Internationalizing business-Advantages –factors causing globalization of business- international business
environment – country attractiveness –Political, economic and cultural environment –
Protection Vs liberalization of global business environment.
UNIT II INTERNATIONAL TRADE AND INVESTMENT - Promotion of global business –
the role of GATT/WTO – multilateral trade negotiation and agreements – VIII & IX,
round discussions and agreements – Challenges for global business –global trade and
investment – theories of international trade and theories of international investment –
Need for global competitiveness – Regional trade block – Types – Advantages and
disadvantages – RTBs across the globe – brief history.
UNIT III INTERNATIONAL STRATEGIC MANAGEMENT - Strategic compulsions-Standardization Vs Differentiation – Strategic options – Global portfolio management-global entry strategy – different forms of international business – advantages-organizational issues of international business – organizational structures – controlling
of international business – approaches to control – performance of global business-performance evaluation system.
UNIT IV PRODUCTION, MARKETING, FINANCIAL AND HUMAN RESOURCE
MANAGEMENT OF GLOBAL BUSINESS - Global production –Location –scale of
operations- cost of production – Make or Buy decisions – global supply chain issues –
Quality considerations- Globalization of markets, marketing strategy – Challenges in
product development , pricing, production and channel management - Investment
decisions – economic- Political risk – sources of fund- exchange –rate risk and
management – strategic orientation – selection of expatriate managers- Training and
development – compensation.
UNIT V CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL BUSINESS
MANAGEMENT - Disadvantages of international business – Conflict in international
business- Sources and types of conflict – Conflict resolutions – Negotiation – the role of
international agencies –Ethical issues in international business – Ethical decision-making
