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dba7202 Marketing management (Code: DBA 7202)

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DBA 7202 SOLVED PAPERS AND GUESS 

 

Product Details: Anna university DBA 7202 SOLVED PAPERS AND GUESS

Format: BOOK

Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM

Publisher: MEHTA SOLUTIONS

Edition Description: 2018-19

 

        RATING OF BOOK: EXCELLENT

Special note if stock is unavailable we will sent printed material (content remains same)

 

ABOUT THE BOOK

FROM THE PUBLISHER

  If you find yourself getting fed up and frustrated with other Anna university book solutions now mehta solutions brings top solutions for Anna university. this DBA 7202 book contains previous year solved papers plus faculty important questions and answers specially for Anna university .questions and answers are specially design specially for Anna university students .

 

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DBA 7202  Marketing management

UNIT I  INTRODUCTION  -  Marketing  –  Definitions  -  Conceptual frame work  –  Marketing
environment: Internal  and External  -  Marketing interface with other functional areas  –
Production, Finance, Human Relations Management, Information System. Marketing in
global environment – Prospects and Challenges.
UNIT II  MARKETING STRATEGY  -  Marketing strategy formulations  –  Key Drivers of
Marketing Strategies  -  Strategies for Industrial Marketing  –  Consumer Marketing  ––
Services marketing –  Competitor analysis -  Analysis of consumer and industrial markets
– Strategic Marketing Mix components.
UNIT III  MARKETING MIX DECISIONS   - Product planning and development – Product life
cycle  –  New product Development and Management  –  Market Segmentation  –
Targeting and Positioning –  Channel Management –  Advertising and sales promotions –
Pricing Objectives, Policies and methods.
UNIT IV  BUYER BEHAVIOUR  -  Understanding industrial and individual buyer behavior  -Influencing factors  –  Buyer Behaviour Models –  Online buyer behaviour -  Building and
measuring customer satisfaction  –  Customer relationships management  –  Customer
acquisition, Retaining, Defection.
UNIT V  MARKETING RESEARCH & TRENDS IN MARKETING     
Marketing Information System – Research Process – Concepts and applications: Product
–  Advertising  –  Promotion  –  Consumer Behaviour  –  Retail research  –  Customer driven
organizations - Cause related marketing - Ethics in marketing –Online marketing trends.

Old price: 350.00 Rs
Price: 380.00 Rs
Delivery time: 2-5 days
Weight: 0.5 Kg
Quantity: 
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